I stumbled upon this article by Cory Eridon where he explains the difference of Pinterest and Google plus from the marketing point of view. In other words, if you market or plan to using both platforms, you need to read his analysis of the topic great read: article
But I would be remiss to close out this post without mentioning one key difference between Google+ and Pinterest that might affect your decision to participate in the networks: Pinterest users are mostly women, while Google+ users are largely men. Okay, let’s dive into some data and raging gender stereotypes for just a minute, courtesy of Remcolandia:
- 83% of Pinterest users are females between 18 and 34.
- Most Pinterest posts and photos are about design, fashion, and home decoration.
- 63% of Google+ users are men, who tend to post about technology.
- Two of the biggest user groups on Google+ are college students and software developers.
83% Pinterest users are Female WOW! Keep that in mind if you market to that segment. No surprise on the design and fashion since the site is all about pictures.
I agree that the Google plus is more about tech talk. A lot of programmers and software developers hang around Google.