Part of a successful SEO campaign is keeping records of your tweaks and in today’s SEO environment tracking events is a necessity. What kind of events ? Likes, Tweets, shares, and so on… I stumbled upon into a post that has a really cool script for tracking events:
The framework of your event tracking script looks like this:
onClick=”_gaq.push(['_trackEvent', 'Category', 'Action', 'Label', Value, false]);”
There are a couple of things you need to remember when you customize the various fields in the script (e.g. “Category”):
You must fill in the Category, Action and Non-Interaction fields
The Value and Non-Interaction fields do not have a single quote around around them like the others
If you choose to omit the Label or Value fields, also omit the single quote but not the comma that separates them from the other fields. In this example I’ve ommitted both fields, but not their commas:onClick=”_gaq.push(['_trackEvent', 'Category', 'Action',,, false]);”
The Non-Interaction field can only be set to true or false (remember: no quotes!)
Now that you’ve set up the script, you should place it within the href component of any link you are setting up. Here’s an example of what it would look like:The final piece of the puzzle is adding the event as a goal in Google Analytics.
Click the gear icon in the upper right corner of the Google Analytics profile you’re setting up the goal in
Using the sub-navigation where your Profile information is listed, select the Goals tab
Choose the goal set you wish to add the event to (I like to categorize my goal sets)
After you name your goal, select the Event radio button
You now need to populate the event details exactly how you set them up in your script. If you omitted a field, just leave it blanktracking events
[evp type=youtube]http://www.youtube.com/watch?v=pPWsTM38viw[/evp]
If you have an important post or a post that is getting a decent amount of visits, you should install the script and keep tracking of events such as likes or tweets. Make your post viral perhaps offer extra content for a like or a survey. Take advantage of that and notice changes. You Should split test offers based on events. Tracking Events should make a lot of a difference on your conversion goals.
